Protectionism 

Stability

Culture of Distrust

PRO CLINTON

PRO TRUMP

DOMINANT CULTURE

The Dominant Culture is the culture that is most prevalent, powerful, universal and influential within society where multiple cultures exist. 

The 2016 American Election exposed the extreme divide in two dominant cultures in the United States. It was clear there were two very different opinions among people based on ethnicity, race, demographics, culture and desires.

A clear Dominant Culture relating to the Trump supporters gender, ethnicity and education exists. The majority of Trump supporters are male, white, evangelical Protestants, older in age and are mainly uneducated or have minimal post-secondary education. 

The Dominant Culture of Clinton supporters is in contrast to Trump supporters. The majority of Clinton supporters are generally female, religiously unaffiliated, white, black, hispanic, younger in age and educated with a college degree or above. 

Total 

Men 

Women 

White 

Black 

Hispanic 

18 - 29 

30 - 49 

50 - 64 

65+ 

Postgrad 

College Grad 

Some College 

Highschool or Less 

Rep/Lean Rep 

Dem/Lean Dem

White Evang Prot. 

Mainline Prot. 

Catholic 

Unaffliated 

Among Whites: 

College+ 

Non-College 

Demographic Divides in Candidate Support 

The dominant theme of distrust between American society and Donald Trump remained throughout the entire election. Trump had exaggerated and said things so blatantly that people did not know what to believe and were worried about what he would actually do. 

American's struggled with the information surrounding Donald Trump's communication with Russia using an alleged private email server.

Hillary Clinton had a dominant theme of distrust within the election. Clinton has done things and given society a reason not to trust her, as she has been involved in inappropriate things and it was believed that she would lie in order to win.

 

American society also struggled while facing rumors surrounding the private email server scandal that allowed national defense information to be lost and destroyed.  

Americans Want Change

Americans wanted government change and this was a much larger issue that candidates underestimated. The government has had a history of keeping all tasks incomplete, as their was a disconnect between the people and the government. 

American's realized that with Donald Trump elected as president, a possibility of change existed for Americans, whether this was good change or bad change, they would recieve action. This action was predominantly believed to be better happening rather than nothing happening. With Trump's radical policies and promises, change was almost guaranteed.  

Hillary Clinton believed that America was already stable and believed in being a World-Player. She wanted America to believe that she was qualified, experienced and knew the government better. This made sense on the surface but behind the scenes, America wondered if they could trust that she would actually make a change to problems America is facing. 

 

 

 

Donald Trump's advisor, Kellyanne Conway introduced the term "Alternative Facts" in an attempt to defend the White House secretary. Many journalists argued that they are not facts and are only falsehoods, which caused tension between Trump administration and members of the media.  

Society struggled between what was a lie and what was a truth.

Americans struggled with trusting Clinton and believed in questioning whether or not a women could run the country.

 

Donald Trump believed that it was necessary to clean up America and settle everything in their own homeland. He convinced America he was going to protect their country and convinced them he would settle many of their problems, such as the mass Illegal Immigration from Mexico into the United States. 

"Make America Great Again." 

"Despite what you hear, we don't need to make America great again. America has never stopped being great. But we do need to make America whole again. Instead of building walls, we need to be tearing down barriers." 

References

“Donald Trump vs Hillary Clinton.” Diffen, http://www.diffen.com/difference/Donald-Trump-vs-Hillary-Clinton. Accessed 14 Feb 2017. 

"Donald Trump's Alleged Russian Email Server Communicated With Betsy Devos-Controlled Company". Palmer Report, 2017, http://www.palmerreport.com/opinion/russian-email-donald-trump-betsy-devos-server/1484/.

Friedersdorf, Conor. "Of Course Hillary Clinton Exemplifies The Establishment". The Atlantic, 2017, https://www.theatlantic.com/politics/archive/2016/02/of-course-hillary-clinton-is-part-of-the-establishment/460125/.

"Hillary Clinton Email Scandal Explained - Breitbart". Breitbart, 2017, http://www.breitbart.com/2016-presidential-race/2016/10/31/hillary-clinton-email-scandal-explained/.

LaFrance, Adrienne. "Trump’S Media Saturation, Quantified". The Atlantic, 2017, https://www.theatlantic.com/technology/archive/2016/09/trumps-media-saturation-quantified/498389/.

Sides, John.  “Is the Media Biased Toward Clinton or Trump? Here is Some Actual Hard Data.” The Washington Post, 20 Sept. 2016. https://www.washingtonpost.com/news/monkey-cage/wp/2016/09/20/is-the-media-biased-toward-clinton-or-trump-heres-some-actual-hard-data/?utm_term=.24ca5433ec20. Accessed 17 Feb. 2017.

“US Election 2016: All You Need to Know.” BBC News, 8 Nov. 2016, http://www.bbc.com/news/world-us-canada-35356941. Accessed 19 Feb. 2017.

"US Election 2016: How American Media Steers Public Opinion Towards Hillary Clinton". Firstpost, 2017, http://www.firstpost.com/world/us-election-2016-how-american-media-steers-public-opinion-towards-hillary-clinton-3093920.html. *

“US Election 2016: Trump Victory in Maps.” BBC News, 1 Dec. 2016, http://www.bbc.com/news/election-us-2016-37889032. Accessed 18 Feb. 2017. 

“Voters’ General Election Preferences.” PewResearchCenter, 18 Aug. 2016, http://www.people-press.org/2016/08/18/1-voters-general-election-preferences/#. Accessed 17 Feb. 2017. 

American's viewed Hillary Clinton as part of the establishment. As far back as the 1980s, she has already exemplified the establishment, as she played an influential role while her husband was in power. It is known that she is willing to change her appearance in order to follow the establishment, as she has the support of the establishment and represents it herself.  

American Media

The newspapers played an important role and influenced people's opinions. Donald Trump was saturated throughout the media, found everywhere and always in front of the spotlight. Trump had received more attention than Clinton, and was one of the most talked about personalities of the year. All journalists's were obsessed with Trump. There were very few newspapers endorsing Trump and his campaign, one of them being the Crusader which is the official spokesperson of the KKK. However, he received attention constantly from the press. 

Hillary Clinton was endorsed by the papers much more than Trump, however, often they seemed to focus on the fact that she was a female who was married to Bill Clinton. A larger number of media outlets had expressed their support for Clinton, which lead to more endorsements for her campaign. The media essentially gave a stamp of approval to Clinton. With the rising power of social media, these papers played a dominant and important role in societies views of the candidates.